Privacy statement

EVRYTHNG everythng.com

EVRYTHNG aggregates data from QR codes across the product lifecycle, unlocking end-to-end visibility and authenticity through item-level real time intelligence and analytics. 

Terms and Conditions  
Data Subject Rights  
Privacy Policy

Subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.

How to prevent the setting of cookies

Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may at any time object to the setting of optional cookies by using the respective objection option indicated in the table above.

Website Analysis with Google

On our Website we use a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google“).

Google will analyse your use of our Website on our behalf. To this purpose, we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address after each data transfer to Google. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Online behavioural advertising with Google

This Website uses an online behavioural advertising service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google“).

Google will analyse your use of this Website. To this purpose, Google uses the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. We and our partner Google will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behaviour of visitors after they have looked at a certain ad. When you visit another website of the so-called “Google Display Network”, customized pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Website.

Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US.

You may withdraw your consent to this transfer of information to Google for online behavioural advertising purposes at any time either by administrating your consents in the above table, in which case an opt-out cookie will be placed, or by downloading and installing the Google Browser Plugin offered by Google. Both options will prevent the use of online behavioural advertising services only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Google is responsible for processing your personal data which Google collects directly from our Website for online behavioural advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Google’s information on data privacy to receive further information on how Google processes your personal data and for how long. At the time of preparation of this privacy statement, Google’s information was available on the Google Data Protection Guidelines for Advertising.

Online behavioural advertising with Facebook

This Website uses an online behavioural advertising service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (using Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA as sub processor) (“Facebook”).

Facebook will analyse your use of this Website. To this purpose, we use the cookies described in more detail in the above table. The information collected by Facebook in connection with your use of our Website will be transmitted to a server of Facebook in the US, where it will be stored and analysed. This information include the referring URL, your browser type, your language settings, your operating system, your screen resolution and further information depending on the implemented pixel events (e.g. “purchase”: processes the type, ID and number of the selected item as well as payment information and currency; “search”: processes the search string, when you search for a product on our website; “view content”: processes the content ID, name, type, currency and value). We and our partner Facebook will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behaviour of visitors after they have looked at a certain ad. When you visit your Facebook timeline or another website of Facebook’s advertisement network (so called “Audience Network”), customised feeds tailored to your interests can be presented to you on the basis of the information collected on our Website.

Moreover, by concluding specific agreements with Facebook we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Facebook in the US.

You may withdraw your consent to this transfer of information to Facebook for online behavioural advertising purposes at any time by administrating your consent in the Privacy Preference Centre, in which case an opt-out cookie will be placed. Please note that this will only prevent any transfer of information to Facebook as long as you do not delete the opt-out Cookie.

Facebook is responsible for processing your personal data which Facebook collects directly from our Website for online behavioural advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Facebook’s information on data privacy to receive further information on how Facebook processes your personal data and for how long. At the time of preparation of this privacy statement, Facebook’s information was available on their Privacy Policy.

Online behavioural advertising with Amazon

This Website uses an online behavioural advertising service of Amazon.com, Inc., 410 Terry Ave. North, Seattle, WA 98109- 5210, USA (“Amazon“).

Amazon will analyse your use of this Website. To this purpose, Amazon uses the cookies described in more detail in the above table. The information collected by Amazon in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Amazon in the US, where it will be stored and analysed. We and our partner Amazon will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behaviour of visitors after they have looked at a certain ad. When you visit another website of the so-called “Amazon Advertising Network”, customised pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Website.

Moreover, by concluding specific agreements with Amazon we ensure that an adequate level of data protection is maintained with respect to the processing of personal data by Amazon in the US.

You may withdraw your consent to this transfer of information to Amazon for online behavioural advertising purposes at any time either by administrating your consents in the Privacy Preference Centre, in which case an opt-out cookie will be placed. This will prevent the use of online behavioural advertising services only as long as you do not delete the opt-out Cookie.

Amazon is responsible for processing your personal data which Amazon collects directly from our Website for online behavioural advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Amazon’s information on data privacy to receive further information on how Amazon processes your personal data and for how long. At the time of preparation of this privacy statement, Amazon’s information was available on the Amazon Privacy Notice. Further information on data protection at Amazon can be found within their Privacy Policy.

Electronic Marketing Communications from Bayer

Subject to your consent (Art. 6(1)(a) General Data Protection Regulation)

If you consent, we, as the data controller, will collect and use the personal data you provide to us for the following purposes:  

Data Collected: Name (First, Last) and Email address.   
Use:  

• Marketing purposes: Building consumer profiles to target through email marketing from Bayer brands   

• For future research purposes: Emails used for the creation of a research panel on UserZoom, by recruiting our own users using their email address. In this way we will have more personalised audience to participate in the studies, that we know are familiar with or consumers of Berocca

Data Collected: Year of birth  
Use:  

• For future research purposes: creation of a research panel on UserZoom, and potential segmentation of age groups based on the information we want to acquire

• Marketing purposes: enabling relevant and personalised marketing campaigns to be served to consumers based on their age range.

• Marketing purposes: Future building of a Berocca community

• Marketing purposes: Creation of lookalike audiences

You may withdraw your consent at any time  
If you no longer wish to receive email marketing communications from us, you may opt out of receiving them by either i) clicking on the “unsubscribe” button near the bottom of each email we send you: or ii) contacting us via the contact information below (please provide your name, specify the form(s) of marketing communications that you no longer wish to receive, and include the address(es) to which it/they are sent).

Sharing of your personal data  
The personal data you provide to us will be shared with: 1) Artefact UK Limited to help us understand what future information, offers and campaigns would be of most interest to you and measure the effectiveness of future Bayer communications and campaigns; and 2) UserZoom Limited, which hosts the platform for performing customer feedback studies. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processing agreements, they will only process personal data in accordance with our instructions.

External services or content on our Website

We include third-party services and/or content on our Website. When you use such third-party services or when third-party content is displayed, communication data are exchanged between you and the respective provider for technical reasons.

The respective provider of the services or content may also process your personal data for own additional purposes. To the best of our knowledge, we have configured the services and content of providers known to process personal data for own purposes in such a way that either any communication for other purposes than to present their services or content on our Website is blocked, or communication only takes place once you have actively opted to use the respective service. However, since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data.

For further information regarding the scope and purpose of such processing of your personal data, please consult the privacy statements of the providers whose services and/or content we include and who are responsible for the protection of your personal data in this context:

• YouTube videos
• Google ReCaptcha

Information on side effects and quality complaints

This Website is not intended or designed for communications regarding side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or pharmacist), your local health authority, or use our Website for the report of undesirable side effects.

If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. In this context, your information will be forwarded in pseudonymised form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymised notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities.

Transfer of personal data for commissioned processing

For the processing of your personal data we will to some extent use specialised service contractors. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.

Processing of personal data outside the EU / the EEA

Your personal data will in part also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), which may have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your personal data, e.g. by concluding specific agreements with our contractual partners (copy available on request), or we will ask for your explicit consent to such processing.

Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

• Right of information about your personal data stored by us;
• Right to request the correction, deletion or restricted processing of your personal data;
• Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defence of legal claims;
• Right to data portability;
• Right to file a complaint with a data protection authority;
• You may at any time with future effect withdraw your consent to the processing of your personal data. For further information please refer to the chapters above describing the processing of personal data based on your consent.

If you wish to exercise your rights, please address your request to the contact indicated below.

Contact

For any questions you may have with respect to data privacy, please write an e-mail to [Functional e-mail] or contact our company data protection officer at the following address:

Data Protection Officer 
Legal and Compliance Department 
Bayer plc 
400 South Oak Way 
Green Park 
READING 
Berkshire 
RG2 6AD

Telephone: +44 (0)118 206 3000

e-mail: dataprotection-uk-eire@bayer.com

If you believe that your personal data has not been handled correctly, or you are not satisfied with our response to any requests you have made to us regarding our use of your personal data, you have the right to make a complaint to the Information Commissioner’s Office by telephoning 0303 123 1113 or visiting their website at www.ico.org.uk

Bayer is dedicated to protecting the privacy of users who visit our social media pages. You can learn more about our specific social media privacy policies by following the links below:

• Social Media Comments Policy
• Social Media Privacy Statement
• YouTube Privacy Statement

Amendment of Privacy Statements

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

Edition June 2024